We are DVR Equestrian. A UK based equestrian-wear brand dedicated to designing beautiful one-of-a-kind products made for purpose, and doing as little damage as possible to our planet in the process. DVR was born through our Founder's idea for our STYLE VIS collection. A range of technical sports riding-wear incorporating high visibility to keep riders comfortable and seen, and to encourage the equestrian world to see visibility-wear in a new light, and we think we did it pretty well at doing so. The majority of the products were made from recycled fabrics, but some weren't.
As the brand grew, so did the teams awareness of how much sustainability and ethics mattered to them, from working with independent local suppliers, to adapting packaging choices, to questioning all components of the products being designed, the brands priorities became more and more apparent as we grew. In many cases, designs we were passionate about bringing to the market have still not been released for the reason that finding the right sustainable materials maters more to us now than getting a product out there as quickly as possible, and this is trickier when it comes to things like hi-vis. DVR Equestrian is literally the lovechild of all of our team's passions put together.
Our core values all stem from these things:
A love of mother nature and our beautiful countryside and sea is what spurs our environmental consciousness and our efforts to do as little damage as possible through the running of the brand. As a team, we are passionate about educating and creating awareness of doing business more ethically and sustainably, and for our customers, to be able to offer advice and help in your efforts to live and shop more ethically and sustainably. We want to become more and more transparent as a brand, and break down the walls to help you as customers understand what you pay into when you buy our products. You can find our more about our sustainability efforts here.
Design is (obviously) a huge part of what we do. Danielle studied Fashion Design with Business Studies at the University of Brighton and has gained experience working with a range of other sustainable designers and brands. At DVR we pride ourselves on designing for purpose, but without compromising on exciting, stand out clothing. We use subtle detailing and unique signature focus's throughout all collections creating a distinguished and recognisable DVR look. For us it's about timeless, beautiful style where quality and attention to detail is always visible to see.
Whether it be through sharing people's stories on our blogs or podcast, to our Tees for Charity, Tees for Change campaigns, at DVR we are passionate about standing up for what we believe in, collaborating with like minded people, and the power of community. If you want to join us in making a difference, you can check out our Charity tee products where we donate amounts to different charities and organisations that we care about, and keep an eye out on social media for our next community campaign that you can get involved in. We'd love to have you.
I've always been horse obsessed.
I've never had another truth that's run so deeply through me even before I understood the strength of that passion as a child. If you know, you know, and you have no choice but to have horses in your life forever because it feels so wrong and unsettling when you don't. I remember sitting in Primary school dreaming away with butterflies in my stomach at the idea of my next lesson that weekend. Horses are my happy place. There's no way to ever be able to explain the absolute need of the horse connection to someone that doesn't understand us crazy horse people!
It's my experiences in forming bonds and working through issues with trickier horses in my life that has taught me everything I know about understanding this world. From actions let out by fear, to the strength of your presence and energy, and how you present yourself in the moment, the body language that's so easy to understand when you slow down and just analyse what is happening for a minute, looking at a situation from different points of view, facing fears and trusting your instinct. Horses teach the best life skills. I truly believe my journey into understanding horsemanship is what has taught me how to source the strength, resilience, and determination needed to run a business.