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ABOUT US

 Hello and welcome to DVR!
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Thank you so much for taking an interest in our special little growing brand. 
My name is Danielle and I am the founder, owner, designer of DVR.  I've poured my heart and soul into creating this community and I'm so pleased you're joining the journey....
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DVR strives to be innovative, unique, and to challenge the boundaries of riding-wear to create products that are relevant, comfortable and go above and beyond in terms of performance. The fabric for our technical range is sourced from Italy and is made of 78% recycled ocean plastics, and DVR recently won Seahaven’s Environmental Business of the Year Award 2019 because of this.
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90% of our products are made in the UK and Portugal, with a big focus on manufacturing in England wherever we can. All reflective vinyl is applied from our studio in Sussex and a handful of our products are also made in house. We offer free repairs on damaged items to encourage you to love your products for longer.
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The idea for DVR’s STYLE VIS collection was launched September 2017 via a Kickstarter campaign. Following this, the brand began with products available on the Website January 2018.
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(Danielle and Nicole at University of Brighton Santander Ideas Award pre launch 2017)
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I completed my Fashion and Business BA Hons from the University of Brighton in 2016 and won the Barclays New Business Award at Graduate Fashion Week for STYLE VIS, then placing 2nd at the Santander University Ideas Award 2017.
This collection is a growing range of technical sportswear and horse-wear incorporating fluorescent fabrics and reflective. Designed to encourage riders, runners and cyclists to wear more visible clothing that also looks, feels and fits great.
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I have been passionate about growing the STYLE VIS collection, but just as much so as designing other ranges such as training-wear, competition-wear, casual-wear and team-wear. Can you tell, there's a lot I want to do?!
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Nicole has been on board since the beginning, supporting me at Awards, modelling the ranges, assisting in the design process and promoting at shows. Nicole has now taken control of our blog to bring you regular exciting content.
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So there's a bite-size break down of the DVR story so far.
I am so excited to see what we can achieve, and we have a lot more up our sleeve so do keep an eye out. Thank you so much for taking the time to have a read. We would love to hear from you if you have any advice or comments you'd like to make, just drop us a message on the contact page.
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Thank you for reading, purchasing and supporting our growth.
xx 
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