Privacy Policy

DVR Equestrian Ltd collects your personal information when you shop online. It means we can tailor things to you and we can deal with your order quickly and efficiently. 

Our details are shown below, so you have ours too. DVR Equestrian Ltd, 3 Esher Close, Seaford, BN25 3DZ. We are a data controller registered with the Information Commissioner's office. 

If you would like any other information, you can call us on 07545 914014 or email 


What you order tells us about you and the types of things you life. 


We need to know your name and address, simply so that we know where to send your items. We also need your email address, so that we can send you order confirmation and contact you if anything changes with your order, we can then also tailor DVR offers and other news to you. Don't fancy being the first to know about our sale? You can unsubscribe at any time, just email We'll start that process straight away, but it might take up to five days to be completed. 

We ask for the details of your payment card, when you place your order, and need to know you're over the age of 18. It's only then that you can legally enter a contract or buy something with your own money. 

Some information we ask for is optional, for example your phone number. However this is helpful to us as it means we can text or call you about your orders if necessary. This is handy for example, when the courier can't find your address, or there is an issue with your order. And we like to know your date of birth so we can wish you a happy birthday! 


This applies to you, you can contact us at at any time and ask us to remove you from our mailing list. 

We may also receive information from third parties such as fraud detection agencies when we transact with you, so we can verify that you are actually you.


When you shop with us, you're entering a contract and that's one of the bases we use for processing your data. We use your data to help your order run smoothly and also for fraud prevention purposes, to verify you are really a customer shopping for technical equestrian-wear, rather than someone up to no good. 

We like to keep you in the loop at DVR so, no and again we'll send you look-books, special offers and promotions by post and email. Under data protection law, it is considered a legitimate business interest for us to use our customers' details for direct marketing, so it is our intention to do so. However, we understand that no everybody wants to receive marketing, so if you do not wish to receive any further email messages from us, please update us with your preferences by emailing us at 

As some promotions may get printed in advance, it can take up to eight weeks for you to unsubscribe; for emails it may take around five working days.


We share your name, address, email address and transaction history with data selection agencies, data segmentation and ranking agencies, email marketing agencies and prospect modelling agencies. These organisations help us to analyse our customer base and to identify potential new customers, and to target our marketing in a way that is most relevant for you. In all instances, we provide them with only the information they need to perform their function.

In the unlikely event that our business assets are sold or purchased by another company, our data records will be sold too as part of our business. 

Occasionally, we or our selected partners may make use of social media platforms for online advertising purposes.


All the while you are shopping with us we will keep your information so that we have your order history. We might also need to keep your information for important legal and audit purposes. If you haven't shopped with us for six years, we will come to the conclusion that we may have lost you, and delete your information from all our systems.


You have a right to access any data we hold about you and we will deal with any subject access request within 30 days because we like to be helpful. Please contact or write to the Data Protection Office, DVR Equestrian Ltd, 3 Esher Close, Seaford, BN25 3DZ, marking your request "subject access request" and giving us your name, address, email address and account number so we can get hold of your quickly. 

You have the right to ask us to stop processing your data. Please contact us at to let us know if you want us to erase, stop or amend any part of our processing and as far as we are able to (when taking into account our own legal obligations) we will do so. 

If you have any complaints, you can contact us (see details below) and we'll do our best to get to the bottom of things. If, after contacting our Data Protection Officer you feel your complaint has not been dealt with satisfactorily, the supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at

You have the right of portability over your data (i.e. you can ask us to pass the information we hold on you to a third party in machine readable format). Let us know if you want us to do this by contacting us at


The Data Protection Officer

DVR Equestrian Ltd

3 Esher Close


BN25 3DZ


Call us on +44(0) 7545 914014

Or email us at 


Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The DVR Equestrian Sport website uses cookies to allow customers to move from one part of the website to another and to add items to the shopping basket without having to log in repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the DVR Equestrian Ltd website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.

Performance cookies They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.

Functionality cookies They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting cookies We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal product recommendations on our website, and our marketing emails.

For further information about managing and disabling cookies on your computer see


We use third-party service providers (Facebook and Google) to serve ads on our behalf across the internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please visit our third party service provider’s websites.

You can also read more about online marketing practices and the technologies that support them by visiting the Your Online Choices.


DVR Equestrian Ltd, 3 Esher Close, Seaford, BN25 3DZ Company number: 13268151

hello and


We are DVR Equestrian. We are a UK based equestrian-wear brand dedicated to designing beautiful one-of-a-kind products made for purpose, and doing as little damage as possible to our planet in the process.



DVR was born through our Founder's idea for our STYLE VIS collection. A range of technical sports riding-wear incorporating high visibility to keep riders comfortable and seen, and to encourage the equestrian world to see visibility-wear in a new light.



As the brand grew, so did the team's awareness of how much sustainability and ethics mattered to us, from working with independent local suppliers, to adapting packaging choices, to questioning all components of the products being designed, the brands priorities became more and more apparent as we grew.



Design is a huge part of what we do. DVR Founder Danielle studied Fashion Design with Business Studies at the University of Brighton and has gained experience working with a range of other sustainable designers and brands. At DVR we pride ourselves on designing for purpose, but without compromising on exciting, stand out clothing. We use subtle detailing and unique signature focuses to create a distinguished and recognisable DVR look. For us it's about timeless, beautiful style where quality and attention to detail is always visible to see.



A love of mother nature and our beautiful countryside and sea is what spurs our environmental consciousness and our efforts to do as little damage as possible through the running of the brand. As a team, we are passionate about educating and creating awareness of doing business more ethically and sustainably, and for our customers, to be able to offer advice and help in your efforts to live and shop more ethically and sustainably. We want to become more and more transparent as a brand, and break down the walls to help you as customers understand what you pay into when you buy our products. You can find our more about our sustainability efforts here.



Whether it be through sharing people's stories on our blogs or podcast, to our Tees for Charity, Tees for Change campaigns, at DVR we are passionate about standing up for what we believe in, collaborating with like minded people, and the power of community. If you want to join us in making a difference, you can check out our Charity tee products where we donate amounts to different charities and organisations that we care about, and keep an eye out on social media for our next community campaign that you can get involved in. We'd love to have you.



I've always been horse obsessed. There's no way to explain the absolute need of the horse connection to someone that doesn't understand us crazy horse people! It's my experiences in forming bonds and working through issues with trickier horses in my life that has taught me everything I know about understanding this world. From actions let out by fear, to the strength of your presence and energy, and how you present yourself in the moment, the body language that's so easy to understand when you slow down and just analyse what is happening for a minute, looking at a situation from different points of view, facing fears and trusting your instinct. Horses teach the best life skills. I truly believe my journey into understanding horsemanship is what has taught me how to source the strength, resilience, and determination needed to run a business.